Post #5 Course Objectives

The first objective, to convey basic and emerging marketing concepts and terminologies, was the foundation of the BSAD015 course, which was covered in the beginning, with consistently referred to throughout the course. The emphasis was placed on creating customer relations and value through marketing, developing successful marketing strategies, and building an effective marketing plan. The class utilized group work and current event examples, which were then represented on the exam, to further ingrain in your memory.

The second course objective is to “To study and understand the marketing mix, target markets, consumer behavior, service marketing, social media marketing and the strategic and financial implications of marketing decisions on the other functional areas of business”. This is all done through learning about marketing concepts in the class and through the textbook, with an emphasis on the 4 P’s of marketing: product, price, place, and promotion; the 4 I’s of services: intangibility, inseparability, inconsistency, and inventory; as well as steps to understand consumer behavior through primary and secondary data. I discussed the four P’s of marketing through the lens of Effortless Swim, where product and promotion are the strongest aspects of the 4 P’s for the company. Applying these concepts to real world examples was imperative to understanding the material. These are foundational concepts to apply to marketing as a whole, and even the most complex theories go back to these foundations. 

The third course objective is to “To recognize the importance of the consumer and the vital need for consumer orientation on the part of all employees in all firms and organizations”. This objective recognizes the importance of the consumer. Chapter four discusses consumer perception, learning, lifestyle, perceptions on benefits, and values. The knowledge of consumer attitudes and sociocultural influence on consumer behavior are imperative to understanding how to implement marketing concepts in an effective manner. These chapters also include information on understanding companies as consumers as well as global consumers in markets, all with unique preferences and beliefs that impact their buying. 

Another objective for BSAD015 was, “to have the opportunity to put marketing into action via team and individual projects, research, reports and presentations. This has continuously been tested throughout the entire course. Each class we have time for group collaboration, largely centered around current events, with a chance to present our work to the class. In addition, we have a formal market analysis group essay that is a collaborative semester-long project. In addition we have individual projects weekly, through homework, blog posts, exams, and the ad presentation. These are all examples of opportunities to expand our learning from the textbook and class to real-world projects on an individual basis. Overall, this class tests our knowledge and pushes our thinking by providing opportunities to apply our knowledge in different modes.

Lastly, a fifth objective is to “set personal and professional goals and positively contribute to an engaged class”. This is done through applying our learning from the book and real-world examples provided in class to class participation, as previously mentioned with the class presentations and discussion. Overall, this class helped set personal and professional goals throughout all of the projects, but the most professional resume-building opportunity was the marketing blog. This blog was an opportunity to apply the material to our personal brand and have something that is easily presentable and palatable to individuals who may not have a background in marketing.

To sum, the course was effective in meeting the course objectives identified above largely through the day to day classes and the wide variety of projects assigned.