Effortless Swim - Differentiation & Marketing Mix
Marketing has been the key to remaining a competitive brand throughout much of recent history, especially as the world has leaned into consumerism and disposable income has increased among much of the population. One key to a successful product is product differentiation. As defined by McGraw-Hill, product differentiation is, "A marketing strategy that involves a firm using different marketing mix actions to help consumers perceive a product as being different and better than competing products". The marketing mix are, "the controllable factors that can be used by the marketing manager to solve a marketing problem", (McGraw-Hill). The factors being product, price, promotion, and place. Effortless Swim is a small swimwear company located in Maui, Hawai'i. The website advertises Effortless as sustainable, exclusive swimwear that is hand made by owner Tehani Friesen. Small but mighty, Effortless has released six collections in the past decade. Effortless distingui