Post #5 Course Objectives
The first objective, to convey basic and emerging marketing concepts and terminologies, was the foundation of the BSAD015 course, which was covered in the beginning, with consistently referred to throughout the course. The emphasis was placed on creating customer relations and value through marketing, developing successful marketing strategies, and building an effective marketing plan. The class utilized group work and current event examples, which were then represented on the exam, to further ingrain in your memory. The second course objective is to “To study and understand the marketing mix, target markets, consumer behavior, service marketing, social media marketing and the strategic and financial implications of marketing decisions on the other functional areas of business”. This is all done through learning about marketing concepts in the class and through the textbook, with an emphasis on the 4 P’s of marketing: product, price, place, and promotion; the 4 I’s of services: intangi