liv fashion forward

Hi! If you've found this blog, it's probably because you're my friend and checking it out, you're interested in fashion, or both.  Regardless, thank you for visiting! This semester I'm taking Marketing (BSAD150) at The University of Vermont, where I'm a Sophomore. This blog is a semester-long, constantly evolving project, exploring fashion and trend cycling through the lens of marketing. More specifically, how companies implement marketing strategies to broaden their customer base and promote their products.                                                                ^   Me Personally, I've always had a ~passion for fashion~ and I love experimenting with different styles and aesthetics. I try to shop vintage and second hand to find the best statement pieces - even ugly ones - to challenge myself to "pull it off". Overall, my love for fashion bleeds into most aspects of my life, which is why I'm so excited to explore it through an academic le

Converse has been an iconic brand since its founding in 1908, with frequent appearances in pop culture, from cinematic classics to the social media accounts of modern "influencers". The brand prides itself on appealing to all generations as an athletic and lifestyle shoe. In the past, Converse has appealed primarily to older generations in their marketing, using storytelling tactics to further their message. One example of this is the "Forever Chuck" campaign, which used a story-telling style to celebrate 100 years of Converse in the collaborative video.  More recently, Converse has started appealing heavily to younger shoppers, specifically members of Generation Z. They have been doing this through through limited edition collaborations, "drops" with other popular brands, such as Japanese brand Comme de Garcons, Virgil Abloh's Off White, with pairs now reselling for upwards of $500. Emma Chamberlain's Instagram Story Post   January saw the release